Target Market for Kentucky Bourbon Beef
TARGETED DEMOGRAPHICS AND EVENTS
Kentucky Bourbon Beef will target consumers on the Kentucky Bourbon Trail who appreciate high-quality aged beef and seek unique and authentic experiences. This includes:
Bourbon enthusiasts: Kentucky Bourbon Beef can leverage the Kentucky Bourbon Trail experience, which attracts 2 million tourists annually, to reach a large and passionate audience.
The Kentucky Bourbon Trail has seen a significant increase in visitors over the years. In 2022, The Bourbon Trail welcomed over 2.1 million visitors, setting a record. That was a 38% increase from the previous high of 1.7 million visitors in 2019. In 2023, the number of visitors continued to grow, with an estimated 2055 million tours given. This surge in tourism highlights the growing popularity of bourbon and the trail’s appeal to both local and international visitors to be introduced to Kentucky Bourbon Beef Dry Aged Beef on the trail.
Product Reach
Foodies: Consumers seeking premium, locally sourced, and sustainably raised beef will be drawn to Kentucky Bourbon Beef's unique story and flavor profile.
Gift-givers: Kentucky Bourbon Beef products will make distinctive and memorable gifts, capitalizing on the strong gifting tradition associated with Kentucky bourbon.
Kentucky Bourbon Beef will offer a range of premium beef products, including:
Kentucky Bourbon Beef Steaks: Dry Aged Steaks being the primary focus, there will be a variety of cuts, dry-aged and expertly butchered, highlighting the unique marbling and flavor
imparted by the spent grain diet.
It gets better and better
Kentucky Bourbon Beef Roasts: Perfect for family gatherings and special occasions, offering a tender and flavorful centerpiece for any meal. .
Kentucky Bourbon Beef Ground Beef: A versatile and flavorful option, emphasizing the lean and healthy qualities of the beef coupled with the distinct flavors of the distillers grains..
Kentucky Bourbon Beef Gift Boxes: Curated selections of premium cuts and specialty products, perfect for gifting and special occasions.
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