Marketing Analysis 2 – Kentucky Bourbon Beef

From the farm to the table

Kentucky Bourbon Beef will employ a multi-faceted marketing strategy to reach its target market and build a strong brand presence.

Getting out the word about Kentucky Bourbon Beef

Digital Marketing:

A robust online presence with a website and social media channels showcasing the brand’s story, products, and recipes.

Public Relations

Proactive media outreach to secure placements in food publications, lifestyle
magazines, and travel guides, highlighting the brand’s unique connection to Kentucky bourbon and its commitment to sustainable and ethical sourcing practices.

Partnerships with Kentucky Distilleries:

Collaborating with distilleries to offer Kentucky Bourbon Beef products at their gift shops, restaurants, and events, tapping into their existing customer base and leveraging the Kentucky Bourbon Trail experience.

Events and Festivals:

Participating in food festivals and culinary events to increase brand visibility and offer product samples, engaging directly with consumers and fostering brand loyalty.